We tell the truth behind the brand—before the world fills in the rest.

Joeshmoe Productions is a creative studio that tells brand stories. Rooted in the documentary approach, we turn moments and process into content that builds context and invites community.

Hi, my name is Josiah; since I first discovered filmmaking in high school, I have been on a constant pursuit to make the stuff that I would want to watch — Joeshmoe is my personal playhouse for cinematic storytelling — turning above-average passion into connection for makers, doers, and curators on the edge, despite the name the mantra is not just your average ____

Filling in the blank wherever we need too from the way we create to the product we produce — stuff that connects people, ideas, and vibes in a dependably good way.

We’re not here to make noise. We’re here to make content that reminds people why you exist in the first place. Built for brands that live in their craft and are trying to find more.

Launch Kit

Launch Kit

Launch Kit

Launch Kit

Check out this project we finished recently for Umamicue, a Chicago-based brand!

We show what makes you different—with films that show your brand’s values, look, and feel. Created for MAKERS and DOERS—coffee roasters, athletes, artists, chefs, founders, curators—anyone pushing past average in their field.

We are focused on:

  • Doc-style branded films that peel back the curtain on your story

  • Short-form content systems designed to feed your socials without losing soul

  • Visual campaigns that capture your vision and voice over time

One of our big goals is to accessible to new teams — so we think about the things we create in a tiered system that increases in complication based off of how we see most brands needing us:

  • DRAFT ZERO — the space where you create the vision and context for why your brand exists and what you do

    • Culture Capsule: A 1–3 min documentary film package that reveal your process and purpose.

  • DRAFT ONE — build context with the moments that are happening now, show people your biggest moments

    • Launch Kits, Field Notes, Method Modules

  • DRAFT TWO — Ongoing creative help in the form of sprints and continuous relationships that allow brands to feed their content machine

    • Studio Partnerships

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